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What will I have to do as a mystery shopper? [back] |
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Here's a summary of what would happen: |
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You fill in a few questions about yourself via an online registration
questionnaire |
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After registering you will be able to view available mystery shops
which are listed on our website and can be booked online |
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If you book a visit, an email will be sent to you confirming all
the necessary details, along with full briefing notes on what is required within
the visit |
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On the same day as the visit you must complete an online questionnaire
on the service you experienced |
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As a thank you for your time, we will send you payment in the form of a £10 gift
card (which can be used in any Burtons, Evans, Miss S, Dorothy Perkins, Outfit, Topshop,
Topman, or Wallis store) or €15.00 cash if you’re in the ROI.
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How do I register? |
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Please click
here to register. Once registered, you will be sent an email asking you
to confirm your email address. When this has been confirmed, you will have access
to our website, where you can view and book mystery shops. |
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Will my identity be known? |
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No. Staff members will probably not serve you in a natural and typical manner if
they know you are monitoring their performance - it is fundamental that we discover
what real customers experience on a daily basis. |
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What makes a good Mystery Shopper? |
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Ensuring the visit takes place at the right store, within the right
department on the agreed date |
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An eye for detail – remembering everything you see and experience
in the store |
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Providing us with as much detail as you can in your online questionnaire |
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Submitting your report on the same day as the visit |
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Keeping the real purpose of your visit secret at all times |
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How do I get paid and how much? |
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Once your questionnaire has been received and checked, we will post your payment
to you, to the address you gave us when registering. Payment can be expected to
be received approximately 3 weeks following the completion of your feedback and
will be in the form of a £10 gift card (which can be used in any Burtons, Evans,
Miss S, Dorothy Perkins, Outfit, Topshop, Topman, or Wallis store) or €15.00 cash
if you’re in the ROI.
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Will I get travel expenses? |
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Sorry, no. As you will be able to go to a local store at a time convenient to you,
the intention is that you include this visit in a typical shopping trip to that
area. |
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Will my details be passed on to anyone else? |
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No. It is against the Data Protection Act for us to pass on personal information
to anyone else. Your details will be treated in the strictest confidence. |
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What do I have to do during the mystery shop? |
If you agree to take part you will be emailed full briefing notes on what you need to do but, in summary, it will involve the following:
Visit the store you have chosen |
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Go through a ‘typical' shopping trip where you browse around the store, ask questions
of the staff, try something on and then buy it |
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Ensure the real purpose behind your visit remains secret |
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Complete an online questionnaire on the same day as your visit so that what you
have experienced is fresh in your mind |
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Why do I have to make a purchase during the visit? |
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We have found that we get a much more realistic and detailed picture of
what a store's service is like if our Agents make an actual purchase
(minimum spend £8.00). Obviously this brings you in to contact with staff
and produces feedback on a part of service that all retailers are keen to get right.
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What if I don't want my purchase? |
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It will be entirely up to you whether you keep the item you buy as part of your shopping
trip. If you don't want it you will be free to return it to the store. You must, however,
keep it until after you complete your questionnaire as there is information on the receipt
you will need to tell us about. |
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How long does it all take? |
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We estimate that the shopping visit will last 20 minutes and that the online questionnaire
will also take no longer than twenty minutes to complete. Therefore, a total of 40 minutes is
all that's needed! |
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What if I have to postpone my visit? |
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You must let us know as soon as possible so that we can rearrange another time convenient
for you. We regret to say that if you miss your slot without telling us in advance
you will not receive your payment. |
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How do I give you my feedback and how soon do I need do this? |
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You will need to login to www.aba-i.co.uk using your username and password, and fill in the online questionnaire(s). So that the information is still fresh in your mind, you must fill in the online questionnaire on the same day as your visit.
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What if I run into problems filling in my online questionnaire? |
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If you have any technical problems or cannot fill in your feedback within the designated
time, then please contact
Mystery shopping, either by email (arcadia@abaresearch.co.uk) or telephone (01727 798 376) OR Sam, either by email (sam@abaresearch.co.uk) or telephone (01727 798396) |
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Will the store be expecting my visit? |
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No, no-one in the store itself will know when you are visiting. The reason for specifying
a date is purely so we can monitor that the shops actually take place. |
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What happens if I'm challenged by staff? |
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This is highly unlikely. Even if staff were to guess you were assessing the levels
of service in-store, you would probably find they would ‘go the extra mile' to ensure
you receive good service. If, however, you are directly challenged by a member of
staff just remember that you are an actual customer and continue about your visit
as normal. Please let us know if this happens in your feedback.
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Contact us |
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If you have any queries or discover that you will be unable to make your visit during the stated time,
please contact
Mystery shopping, either by email (arcadia@abaresearch.co.uk) or telephone (01727 798 376) OR Sam, either by email (sam@abaresearch.co.uk) or telephone (01727 798396) |